"Working with Emily from Human Nature was an exceptional and fun experience for us. She is professional, creative and very personable. She did an amazing job with our logo but also helped us establish the basis of our brand and company. We feel extremely lucky to have found her and can go into our venture with confidence and a better overall understanding of our brand identity. We look forward to working with her on future projects.
— PEJMON NOORI, NTRADA APPAREL FOUNDER
NTRADA APPAREL
nTrada is a play on the word "Entrada," which means an expedition or journey into unexplored territory. The outdoor apparel brand encourages you to get outside your comfort zone and explore your world – both internally and externally – to discover the importance of giving back to your Earth and community. Human Nature Studios created nTrada's strategic brand framework (defining the company's mission, vision, and values) as well as designed a full visual suite as the basis of their brand launch.
I created nTrada Apparel's brand from scratch, including brand strategy development, mood boards and prototypes, and all final logo variations, colors, typography, design guidelines, and marketing collateral.
LOGO DESIGN + BRAND DEVELOPMENT
MARKETING COLLATERAL - DIGITAL + PRINT DESIGN
I created a social post for nTrada's launch on Instagram and Facebook. Since they had yet to launch their product line, I wanted to create a visual that clearly spoke to their new brand strategy and identity.
I also created an original hang tag design for nTrada's first product launches - sweatshirts and t-shirts. I used two different versions of the logo on the tag in order to drive memorability and brand recognition.
UNUSED BRAND IDENTITY CONCEPTS
While the client also loved these options, they didn't have the same impact as the chosen design. Both incorporated a version of tree iconography, as well as using lines to symbolize a journey or expedition.
