CONCEPT WORK
Not every great idea starts with a client. Some of my favorite designs come from pure creativity—projects I take on just for fun, to explore new styles, try out ideas, and refine my craft without any constraints. These concept projects aren’t tied to real companies or paid work, but they showcase the type of design I love to create and the level of quality I bring to every project.
These projects reflect my passion for bold, nature-inspired design and thoughtful brand storytelling. Think of this as a glimpse into what I could create for you—whether you’re launching a new business, refreshing your brand, or looking for standout design that connects with your adventurous audience.
Ready to turn a concept into reality? Let’s chat.
Wild Root Mountain Florals is a concept brand inspired by the raw beauty of nature—florals that feel organic, untamed, and deeply connected to the mountains. The brand’s identity is rooted in both elegance and earthiness, blending wildflower charm with a refined touch.
The logo is at the heart of the identity—a blooming flower and its roots, subtly weaving in a “W” and “R” as a nod to the company’s name. The color palette, featuring rich raspberry, olive green, warm yellow, and a soft canvas hue, reflects the earthy yet vibrant tones found in high-altitude environments.
This brand is all about florals that feel natural, untamed, and deeply connected to the land—just like the mountains that inspire them.
WILD ROOT MOUNTAIN FLORALS
The Hole Donut is a concept brand built around a simple, playful idea: every whole doughnut comes with a doughnut hole. I developed this project from the ground up, crafting the name, tagline, logo variations, and full brand identity to bring the concept to life.
One branding direction features two quirky mascots—a doughnut and its doughnut hole—designed to make the tagline instantly clear. The look is bright, fun, and kid-friendly, while also tapping into a sense of nostalgia for adults who remember the classic doughnut shops of their childhood.
From illustration to color palette, every detail was created to make The Hole Donut feel as joyful and inviting as the treats themselves.
THE “HOLE” DONUT
WAVE HAVEN SURF SHOP
Wave Haven Surf Shop is a concept brand that captures the energy of California surf culture—vibrant, eye-catching, and just a little rebellious. I designed everything from the logo lockups to the color palette and imagery, making sure the brand stands out while staying true to the laid-back, adventurous spirit of the surf community.
The bold, playful typography sets the tone, with a custom “W” incorporating a subtle “rock-on” hand gesture—because great waves deserve a little celebration. With three logo variations, the brand stays cohesive while remaining flexible across different applications, from shop signage to board decals.
Wave Haven isn’t just a surf shop—it’s a vibe. A little edgy, full of personality, and ready to hit the waves.
Sunset Farms is a concept brand that brings warmth and simplicity to the world of farm branding. With a natural yet calming color palette, the design reflects the gentle beauty of golden fields at dusk. Abstract sun and field imagery create a sense of openness and tranquility, giving the brand a modern yet timeless feel.
This project was all about capturing the balance between nature and design—earthy but refined, minimal but full of character. While Sunset Farms isn’t a real business, it represents the kind of thoughtful branding I love to create: fresh, approachable, and rooted in a strong visual story.
SUNSET FARMS
YULETIDE IN THE PINES HOLIDAY FESTIVAL
Yuletide in the Pines Holiday Festival is a concept brand that brings bold, nostalgic charm to the holiday season in Golden, Colorado. With a bright color palette and retro-inspired imagery, the design is meant to grab your attention—whether on a festival poster or an Instagram feed. The "Howdy Folks" text is a playful nod to Golden’s iconic welcome sign, instantly connecting the event to the town’s history and character.
A key piece of the brand identity is the custom pattern, designed to extend beyond the logo and create a recognizable visual language. Whether through color, shape, or texture, this consistency helps people associate the festival with its lively, festive spirit—no matter where they see it. The result? A brand that’s as fun and memorable as the event itself.
AUTUMN ACRES - FARM, ORCHARD, & CIDERY
Autumn Acres is a concept brand that blends tradition with a touch of modern charm. Centered around a simple apple-shaped logo and a flowy, cursive font, the design feels inviting, nostalgic, and just a little bit playful—like a crisp fall afternoon spent apple-picking with a cider in hand.
The color palette brings the brand to life in a fresh way, combining classic orchard tones of deep red and dark green with an unexpected pop of bright, purple-toned blue. This mix adds a contemporary edge while keeping the warmth and coziness you’d expect from a family-run orchard and cidery.
From packaging to signage, this brand is all about creating a visual experience that feels as crisp and refreshing as the cider itself.
Lazy Pine RV Park is a concept brand that brings vintage camping nostalgia to life with a woodsy, playful feel. From the logo lockups to the color palette and digital ads, every element is designed to capture the charm of classic RV parks while keeping it fresh and inviting for modern travelers.
The brand balances playful, family-friendly imagery with a touch of retro flair—earthy greens and warm neutrals meet bold, vintage-inspired typography and illustrations. Whether on signage, merch, or digital promotions, the identity evokes the simplicity of campfire nights, road trip adventures, and the timeless appeal of getting off the grid.
This project was all about crafting a brand that feels both familiar and exciting—welcoming RV travelers with a laid-back vibe that makes them want to park, stay awhile, and enjoy the pine-scented air.
LAZY PINE RV PARK
Ron’s Burger Shack is a concept brand that takes you straight back to the golden age of diners—where the burgers are juicy, the fries are crispy, and the cherry pies are served car-side. The retro-inspired identity leans all the way into the classic Americana aesthetic, from the playful, vintage cartoon of Ron himself flashing a peace sign to the red, white, and blue color palette.
The brand is all about personality—fun, familiar, and a little over-the-top in the best way. Whether it’s the checkerboard tabletops or old-school paper food wrappers, every design choice reinforces the feeling of stepping into a time machine (and leaving with a full stomach).
RON’S BURGER SHACK
