CORPORATE WORK
Looking for a more corporate or professional look rather than an outdoorsy or lifestyle vibe? Alongside owning Human Nature Studios, I have worked in several corporate roles and with several corporate companies where I created logos, digital ads, white papers, case studies, and more for companies like Schaefer City Technologies, Avalie Trial Technologies, Exela Technologies, and The Alternative Board.
I created Schafer City Technologies' branding from scratch - including the nuclear symbol, color palette, and typography choices. The client wanted a brand identity that would bring a breath of fresh air to the stale insurance and legal industries, while still maintaining professionalism and cohesion.
The Sunrise and Charcoal colors are indicative of the smoke and fire associated with nuclear explosion, and the sky blue color is a nod to the mitigation of these issues. I chose the color palette below as it allows the brand to maintain a clean and professional look while also giving it a bright and positive association.
SCHAEFER CITY TECHNOLOGIES
Avalie provides courtroom technology support for on-demand access to trial documents, videos, and graphics. Avalie also manages the trial presentation database, prepares on-the-spot documents and videos, and manages all technology aspects of virtual trials. Avalie Trial Technologies is a Tyson & Mendes Company, and the team brought another project to Human Nature Studios after this project, Schaefer City Technologies.
Avalie is of Persian and German origin and means "the one who has strength." It represents how the company's services make their clients stronger in the courtroom. I wanted to create symbolism within this logo that reinforced the meaning behind the name.
AVALIE TRIAL TECHNOLOGIES
Exela Technologies is a global leader in B2B process automation. They help businesses automate their processes, improve efficiency, and reduce costs. Their solutions are used by a wide range of customers, including Fortune 500 companies, government agencies, and healthcare organizations. I worked for Exela Technologies full-time from September 2019 to July 2020.
EXELA TECHNOLOGIES
My biggest project during my time at Exela was to use their new brand identity to create a Pitch Deck and PowerPoint presentation template that was powerful, imagery-focused, and on-brand. The template was then reformatted in 10+ industry-specific versions (Life Sciences Template shown below) that were used as sales and marketing materials for client-facing presentations.
The below display advertisements were the assets I created for an A-B test on a creative campaign for Exela's Real-Time Payments platform. I came up with the concept for the campaign, as well as the copy and design for each advertisement.
The target audience for these ads were executives in banking and financial services companies in California (majority male). I asked myself, "what would these executives rather be doing than dealing with transaction work flows and waiting for payments to clear?" Then I thought - eating good food, surfing, and golfing. I came up with four lighthearted and memorable taglines that were money and payment-specific. The digital advertisements below were the successful outcome.
I created several landing pages for the exela.com website using Leadpages. These pages were the landing URLs for several display ad and social media campaigns. Each page successfully conformed to brand standards and utilized successful conversion tactics (photos of product in action, clear and compelling copy, social proof, free offerings for email capture, etc).
I created templates in both Adobe InDesign and Microsoft Word for print and digital sales materials including case studies and white papers. It was necessary that these templates be able to be easily completed by sales, marketing, and other departments.
The Alternative Board (TAB) is a global organization that provides peer advisory boards, business coaching, and strategic planning services to small and mid-sized business owners. Members of TAB join confidential peer advisory groups where they can share challenges, receive advice, and gain insights from fellow business leaders. TAB also offers executive coaching and business tools to help entrepreneurs improve decision-making, streamline operations, and grow their businesses.
THE ALTERNATIVE BOARD
I created templates in both Adobe InDesign and Canva for an Awareness and Lead Generation LinkedIn ad campaign. The purpose of the awareness campaign was to expand TAB’s brand recognition by explaining the core benefits of TAB as a whole: Peer-to-Peer Support & Collaboration, Expert Business Coaching, and Improved Work-Life Balance. For the lead generation campaign, we were targeting an audience that has already engaged with higher funnel ads or content. These ads had to have harder-hitting content which will work to engage an audience already familiar with TAB. We focused on creating CTAs that drove content downloads or sign ups.
I created several print layouts for TAB, including a reimagining of their New Member Kit, which gives new members the information they need to be successful.
